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Are you prepared to explore the exciting realm of digital marketing? Unicorn Soft Labs proudly presents a comprehensive Fullstack Digital Marketing Program, crafted to provide you with the essential skills and knowledge to thrive in today’s digital environment. Whether you’re just starting out or aiming to advance your current expertise, this program caters to all levels.
Are you prepared to explore the exciting realm of digital marketing? Unicorn Soft Labs proudly presents a comprehensive Fullstack Digital Marketing Program, crafted to provide you with the essential skills and knowledge to thrive in today’s digital environment. Whether you’re just starting out or aiming to advance your current expertise, this program caters to all levels.
“ From strategy to execution, become a full-stack Digital marketing pro. ”
Digital marketing involves advertising products, services, or brands via digital channels like search engines, social media, email, and websites. It covers a wide variety Strategies and tactics designed to reach and Engaging with a certain target audience online. Unlike conventional marketing, digital Marketing allows for more precise targeting, real-time data analysis, and an improved ability to measure the Effectiveness of campaigns.
Digital marketing is the process of promoting items, services, or brands to potential customers through digital channels and technologies. It consists of SEO, content marketing, social media marketing, email marketing, PPC advertising, affiliate marketing, and mobile marketing. The breadth of digital marketing is broad, including worldwide reach, targeted advertising, cost-effectiveness, measurable results, and increased customer involvement. This makes it a vital approach for firms looking to interact with their target audience online and increase ROI.
Digital marketing channels are the conduits for a digital marketing strategy. The primary purpose of digital marketing is to leverage the power of the internet and other digital technologies to increase brand awareness, sales, or other critical metrics. Here are some of the other reasons why digital marketing channels are critically important to businesses today:
Email marketing and social media marketing (SMM) are two important digital tactics that can greatly increase a company's online visibility and success. While email marketing nurtures leads and upholds customer relationships, social media marketing (SMM) uses sites like Facebook, Instagram, and Twitter to promote products.
AI integration into marketing strategies is revolutionizing consumer behavior analysis, enabling businesses to make informed decisions. AI tools, like chatbots and predictive analytics, enhance personalization and efficiency, allowing businesses to tailor marketing efforts to individual preferences.
Voice search optimization is crucial for businesses, especially with smart speakers and voice-activated devices. Marketers must adapt their SEO strategies to accommodate conversational queries and long-tail keywords. Video content, like TikTok and YouTube, is increasingly popular, enhancing brand relevance and audience engagement.
Web development involves front-end, back-end, database management, and HTTP/HTTPS protocols. Front-end includes HTML, CSS, JavaScript, while back-end uses server-side languages, databases, and protocols.
Website development involves creating and maintaining websites using programming languages like HTML, CSS, JavaScript, and frameworks. It ensures a seamless user experience, fast loading times, and mobile responsiveness, establishing brand identity and driving conversions, making it crucial for businesses in today's digital age.
HTML and CSS are essential technologies for web development, providing structure, visual presentation, and interactivity. HTML defines webpage elements, CSS styles them, and JavaScript adds dynamic features like form validation and animations. Together, these technologies enhance user engagement and satisfaction by creating visually appealing web experiences.
Website hosting is a crucial service that stores and maintains a website's files and applications on a server, ensuring its accessibility, security, speed, and backup services. It protects files from theft and corruption, reduces data travel, and ensures website safety.
Web hosting options include shared, VPS, dedicated, managed, colocation, cloud, reseller, WordPress, and ecommerce hosting. Shared hosting is budget-friendly, while VPS offers more control and performance. Colocation hosting involves user ownership, cloud hosting offers virtual environments, and reseller hosting resells hosting capacity. Domain registration benefits include brand awareness, reputation, and search engine optimization.
User experience (UX) design is the creation of products that provide a positive and relevant experience for users. It involves all aspects of a product's development, including packaging, branding, installation, operation, usability, and performance. UX designers use research to understand users, define problems, and develop solutions based on factors like usability, accessibility, and desirableness. They use usability testing to evaluate their designs, where users perform tasks on prototypes, and any issues are collected and used to make design changes.
User Experience (UX) design is a process that prioritizes user needs and expectations, focusing on usability, accessibility, consistency, visual hierarchy, feedback, simplicity, and context. Key principles include user-centered design, which prioritizes user needs and expectations, and accessibility, which ensures products are accessible to diverse users. Common tools used in UX design include user research methods like interviews, surveys, usability testing, wireframing, prototyping, and design software like Figma, Adobe XD, and Sketch. Feedback is crucial for providing clear and timely feedback, and simplicity is essential for intuitive interfaces.
Web analytics is the process of collecting, analyzing, and reporting data on a website's usage to improve user experience and optimize performance. It helps in understanding user behavior, identifying areas for improvement, measuring the effectiveness of digital initiatives, and managing advertising budgets. There are two main types: off-site web analytics, which monitors web data without website ownership, and on-site web analytics, which analyzes visitor behavior on a specific website. Tools like Google Analytics and Adobe Analytics are used in web analytics.
Web analytics tools are software applications that collect, analyze, and report on website activity, helping website owners, marketers, and webmasters understand user interactions and make data-driven decisions to improve their online presence. They track metrics like visitor count, demographics, time spent, pages visited, traffic sources, and conversion rates. Examples include Smartlook, UXCam, Ahrefs, and Woopra.
Search engine optimization (SEO) is a strategy to enhance a website's visibility and ranking on search engines like Google, Bing, and Yahoo. It aims to help users find and visit a website, increasing traffic. To improve SEO, create relevant content, use keywords, use descriptive URLs, use schema markup, optimize for local searches, use AI tools, optimize videos, and measure Core Web Vitals. SEO can be managed in-house or with experts, and analytics data can be used to measure effectiveness.
On-page SEO is the process of optimizing a website's content, headings, and title tags to rank higher in search engines. It's entirely within a website's control and can be used to create a strong foundation for SEO efforts. Tips for on-page SEO include using clear language, using header tags in a specific order, using image compression, using alt text, and using an optimal title tag with 60 characters or less.
On-page SEO is the process of optimizing content on a webpage to improve its ranking on search engine results pages (SERPs). Key components include keywords, meta tags, and headings. Keywords are phrases people search for, meta tags provide additional information about a webpage, and headings structure content with different levels. To effectively use these elements, research relevant keywords for your niche, use them naturally in content, create concise title tags with your primary keyword, and use a logical heading structure with your most important keyword in the H1 tag.
Off-page SEO techniques enhance a website's search engine ranking by increasing its authority, reputation, and popularity. These activities include building high-quality backlinks, increasing engagement on social media, guest blogging, influencer marketing, online reputation management, branded searches, user-generated content, optimizing Google Business Profile, and forum posting. Google considers off-page factors, with backlinks making up 16% of ranking factors.
Off-Page SEO is a strategy that focuses on external factors to improve a website's search engine ranking. It involves actions taken on other websites to enhance the site's reputation. The primary tactic is "link building," which involves acquiring backlinks from high-quality websites relevant to the site's niche. Social signals, such as shares, likes, comments, and mentions on social media, contribute to a website's visibility and perceived authority. Link building involves guest posting, directory submissions, outreach to influencers, and content marketing. Social signals contribute to brand awareness, positive perception, and driving traffic, ultimately boosting SEO performance.
Technical SEO is a process that optimizes a website's technical aspects to improve its search engine ranking. It involves site architecture, coding, page speed, URL structure, site navigation, security, and internal linking. Technical SEO is part of on-page SEO and often requires collaboration between web developers and technical SEO specialists, especially for large sites. The goal is to make the website easier for search engines to crawl, index, and understand, leading to increased traffic and revenue.
Technical SEO is a crucial process that enhances a website's technical aspects to improve its search engine ranking. It includes improving site speed, mobile optimization, and structured data markup. Techniques include compressing images, optimizing files, removing scripts, reducing redirects, and minimizing CSS, JavaScript, and HTML. This is often the first step in an SEO campaign, ensuring better visibility in search results.
SEO tools are software that enhance a website's search engine ranking by conducting keyword research, tracking keyword position, conducting website audits, analyzing competitors, analyzing content for on-page SEO, and supporting link building efforts.
SEMrush is a digital marketing platform that offers SEO, PPC, content marketing, and social media tools. Moz is an SEO software suite with keyword research, site analysis, backlink analysis, and rank tracking. Google Analytics is a web analytics tool that helps track and analyze website performance, allowing users to optimize campaigns and fine-tune their digital strategies.
Search Engine Marketing (SEM) is a digital strategy where businesses pay to display ads on search engine results pages (SERPs) using a pay-per-click (PPC) model. This allows businesses to reach targeted audiences searching for their products or services, based on bid amount and ad copy quality.
SEM and PPC advertising involve ad copy and design, determining bids, keyword research, quality score, and landing page optimization. Key components include concise, compelling ad copy, targeting relevant keywords, and optimizing landing pages. PPC ads can be text ads, Product Listing Ads (PLAs), Display Ads, or Video Ads. Keyword research helps identify relevant keywords, while Quality Score measures ad relevance to search queries. Different types of PPC ads include text ads, Product Listing Ads, Display Ads, and Video Ads.
Social media marketing (SMM) is a strategy that uses social media platforms to promote a brand, increase sales, and build a community with a target audience. It involves creating content, engaging with followers, analyzing results, and running advertisements. While it's cost-effective, it can be time-consuming and difficult to understand the true ROI. Tips for SMM include researching the target audience, choosing the right platforms, and using social media management tools.
Social Media Marketing (SMM) is the practice of using social media platforms like Facebook, Instagram, Twitter (now X), LinkedIn, and YouTube to promote a brand, product, or service by creating engaging content, interacting with potential customers, and building a community around your business to ultimately drive sales and increase brand awareness
Great for general audience reach, building communities, and running targeted ads.
Primarily visual, ideal for showcasing products, lifestyle content, and influencer marketing.
Professional networking, B2B marketing, industry insights, and job postings.
Real-time updates, trending topics, quick engagement, and customer service.
Video content, tutorials, brand storytelling, and longer-form engagement.
Google Ads is a platform that enables businesses to create and run online advertisements across Google properties like search results, websites on the Google Display Network, and YouTube. It offers various ad formats, including display ads, video ads on YouTube, and search ads on Google search results pages. Display ads are visual ads on websites, while video ads are used for brand awareness or product demonstrations. Google Ads uses a pay-per-click (PPC) model, allowing advertisers to target specific demographics, interests, and keywords. It also offers a dashboard for creating, managing, tracking, and optimizing ad campaigns.
A content creation strategy is a comprehensive plan for creating, distributing, and measuring content to achieve business goals. It involves defining the audience, setting specific goals, creating a content calendar, analyzing data, defining KPIs, using keywords, and creating a mix of evergreen and timely content. A content strategy can be short-term or long-term, covering a quarter or year of marketing activities.
Paid social advertising is a digital marketing strategy that uses sponsored content on social media platforms to promote a brand or campaign. It targets specific audiences, increases brand awareness, re-engages old customers, and attracts more consumers. Benefits include low cost-per-click (CPCs) and a variety of usage, including followers, page likes/follows, and email subscribers. Unique ad types on each platform allow advertisers to run unique ads.
Reporting and analytics are crucial business processes, with reporting focusing on structured data presentation and summarizing for stakeholders. Analytics, on the other hand, uses data to identify patterns and gain insights, solving problems and improving performance. Both processes can help businesses transform data into actionable insights, identify customer behavior patterns, measure department performance, and enhance operational efficiency.
Email marketing is a digital strategy where businesses send targeted emails to customers to promote products, services, or build brand awareness, with campaigns involving engaging content, automation, and analyzing key metrics.
Email campaign strategies involve designing compelling subject lines, personalized content, visual appeal, clear call-to-actions, mobile optimization, workflow automation, abandoned cart reminders, and trigered emails. Analyzing metrics like open rate, click-through rate, conversion rate, unsubscribe rate, and bounce rate helps determine the effectiveness of the campaign. Audience segmentation, A/B testing, compliance with laws like the CAN-SPAM Act, and data analysis and optimization are also crucial aspects of email campaign strategies. These include dividing the email list into smaller groups, experimenting with different email variations, adhering to anti-spam regulations, and regularly monitoring campaign performance for improvements.
Content marketing is a strategic strategy that involves creating and distributing valuable content to attract and engage a specific audience, with a Content Strategy outlining the content's creation, management, and distribution.
Content marketing involves creating content tailored to the target audience, distributing it across various channels, and analyzing data to optimize future strategies. Key aspects include audience research, content calendar, content pillars, and SEO optimization. Audience research helps understand demographics, pain points, interests, and preferred content formats. Content calendars maintain consistency, while content pillars identify key topics aligning with the brand. SEO optimization improves content visibility in search engine results.
Web analytics is the process of collecting, analyzing, and reporting on how users interact with a website. It can help website owners improve their site, increase traffic, and understand their users. Google Analytics is a web analytics tool that can help with these tasks.
Web analytics provides valuable insights into user behavior, demographics, conversion rates, revenue, and traffic sources. It can help improve user experience, boost search engine rankings, choose appropriate referral sources, and track digital marketing efforts. Google Analytics collects data on user interactions over time and offers tools for visualizing and monitoring data. Common dimensions include country, channel, device, and month, allowing for segmentation of metrics.
Conversion Rate Optimization (CRO) is a marketing strategy that maximizes website visitors' conversions by improving user experience and identifying areas for improvement. Key principles include A/B testing and UX design to ensure intuitive navigation.
CRO aims to increase website conversions by understanding user behavior and creating an intuitive experience. It uses a data-driven approach, collecting data through analytics to identify areas for improvement and test optimization strategies. CRO principles include user research, conversion funnel analysis, landing page optimization, A/B testing, call-to-action optimization, and mobile optimization. A/B testing compares different variations of webpage elements to identify the most effective design elements. Benefits include data-driven decision making, relevance, intuitive navigation, visual hierarchy, and optimized page load times to prevent user frustration.
Lead Generation involves attracting potential customers, followed by a structured marketing strategy, and Lead Nurturing involves building relationships with these leads through valuable content and communication, guiding them towards a buying decision.
Lead generation involves attracting potential customers through various marketing channels, such as website forms, social media ads, and email campaigns. The funnel is divided into stages like Awareness, Consideration, and Decision, with stages like Top of Funnel, Middle of Funnel, and Bottom of Funnel. Lead nurturing focuses on building relationships with potential customers, providing relevant information, and addressing concerns. Key points include interdependence, high-quality content, and data analysis to identify effective strategies and areas for improvement.
Affiliate marketing is a performance-based marketing strategy where a company (merchant) pays individuals or websites (affiliates) a commission for each sale or lead generated through unique affiliate links that they promote to their audience, essentially earning money by recommending products or services they believe in to their followers or readers.
Affiliate programs involve affiliates signing up for a company, receiving a unique tracking link, and promoting it through various channels. When a sale is made, affiliates earn a commission based on the sale. This approach offers businesses low-cost marketing, increased reach, and improved brand awareness. Affiliates have passive income potential, flexibility, and no inventory management. Commission structures include percentage of sale, pay per lead, pay per click, and tiered commission. Affiliate marketing strategies include content marketing, influencer marketing, email marketing, review websites, and optimizing affiliate links.
Mobile marketing is a digital strategy that targets customers through mobile devices like smartphones and tablets, using channels like apps, SMS, MMS, websites, and location-based services. It involves optimizing content for seamless display across different screen sizes, push notifications, in-app marketing, QR codes, and location-based targeting. Mobile marketing uses a multi-channel approach and personalizes messages based on location, demographics, interests, and behavior.
Mobile marketing is a digital strategy that focuses on reaching and engaging customers through mobile devices like smartphones and tablets. It involves responsive design, fast loading times, and a touch-friendly interface. Promotion strategies include location-based marketing, push notifications, QR code marketing, in-app advertising, and mobile social media marketing. SMS and MMS marketing techniques involve opt-in processes, short, concise messages, personalized messaging, timely delivery, and call-to-action instructions. Key points of mobile marketing include targeting customers on smartphones and tablets, utilizing various channels, and personalizing and targeting messages based on location, demographics, interests, and behavior. Mobile optimization ensures a user-friendly experience across different screen sizes and devices.
A Digital Marketing Strategy is a comprehensive plan for a company to use online channels like social media, websites, and search engines to achieve marketing objectives like brand awareness and sales.
A digital marketing strategy involves defining goals, targeting audience, conducting competitive analysis, selecting relevant digital channels, allocating budget, developing campaigns, creating content calendars, setting KPIs, collecting data, regularly analyzing and reporting data, and calculating ROI. It's crucial to stay updated with digital trends and technologies, use data analytics to inform decision-making, and ensure consistency across channels. The strategy should also be based on a data-driven approach, ensuring that campaigns are optimized based on performance insights. This approach ensures that digital marketing efforts align with brand messaging and drive business growth.
AI tools, or Artificial Intelligence tools, are software applications that leverage machine learning algorithms to analyze large datasets, automate repetitive tasks, and provide insights to improve decision-making in digital marketing, allowing for more personalized and effective campaigns by understanding customer behavior and preferences at a deeper level.
AI tools play a crucial role in digital marketing by analyzing customer data, personalizing marketing messages, creating content, optimizing campaigns, and providing customer service. Key AI tools include CRMs like Salesforce, HubSpot, and Zoho, social listening tools like Brandwatch and Sprout Social, email marketing platforms like Mailchimp and Marketo, ad optimization tools like Google Ads and Facebook Ads Manager, content optimization tools like Surfer SEO and SEMrush, chatbot platforms like Chatfuel and ManyChat, and predictive analytics tools like 6sense and Amplitude. These tools increase efficiency, improve customer experience, enable data-driven decision-making, optimize costs, and provide a competitive advantage by delivering innovative and personalized marketing experiences.
E-commerce marketing uses digital strategies to promote and sell products online, driving traffic and customer retention. E-commerce platforms manage store management, including product listings, payment processing, and order fulfillment.
E-commerce marketing involves optimizing product listings, shopping campaigns, and customer experience to improve search engine ranking and attract potential buyers. Platforms like Shopify, Magento, Amazon Seller Central, and BigCommerce offer various features for businesses. Key strategies include SEO, content marketing, social media marketing, email marketing, and affiliate marketing. These strategies aim to create a positive shopping experience, provide secure payment options, and offer personalized recommendations. Platforms like Shopify, Magento, Amazon Seller Central, and BigCommerce cater to different business sizes and needs.
Influencer marketing is a marketing strategy where brands collaborate with individuals who have a significant online following (known as "influencers") to promote their products or services, leveraging the influencer's credibility and reach to connect with a targeted audience and potentially drive sales through authentic content creation.
Influencers can be classified into mega-influencers, macro-influencers, micro-influencers, and nano-influencers. To find influencers, use social media platforms, influencer marketing platforms, industry publications, competitor analysis, and campaign strategies like product placement, sponsored posts, contests, affiliate marketing, and brand ambassador programs. Measure success by reaching and impressions, engagement rate, click-through rate, conversions, brand mentions, and social media analytics. Key points include choosing influencers with aligned values and audiences, ensuring authenticity, and setting clear goals to track campaign success. Utilize platform-specific analytics tools to monitor campaign performance.
Podcast marketing is a strategy utilizing podcasts to promote a brand, product, or service by creating engaging audio content, building brand awareness, and driving conversions.
Podcast marketing involves creating a podcast, defining the niche, choosing a format, defining the target audience, and outlining episode topics. Script writing is optional, and recording and editing are essential steps. Distribution involves choosing a podcast hosting platform, generating an RSS feed, and submitting to popular directories.monetization involves advertising, partnering with brands, offering exclusive content, and selling branded products. Promotion techniques include social media marketing, guest appearances, email marketing, content marketing, SEO optimization, and community engagement. These strategies help reach new audiences and drive traffic to your podcast.
Video marketing is a strategy that utilizes video content to promote a brand, product, or service across various digital channels, aiming to engage audiences, raise brand awareness, and drive sales through compelling visual storytelling.
Video marketing involves creating high-quality videos for target audiences, sharing them on various platforms, and engaging with viewers through likes, comments, shares, and calls-to-action. It involves YouTube SEO optimization, keyword research, compelling thumbnails, detailed descriptions, playlists, and channel optimization. Live streaming platforms like YouTube Live, Facebook Live, Instagram Live, Twitch, and LinkedIn Live are used for engaging content. Video production tools include high-quality cameras, microphones, lighting, editing software, and screen recording software. Video advertising strategies include pre-roll, mid-roll, post-roll, TrueView, and in-stream video ads. These strategies aim to improve search rankings, attract viewers, and maintain a consistent brand image.
Digital PR (Public Relations) refers to the practice of managing a company's online reputation by using digital channels like social media, blogs, and online news platforms to build brand awareness, generate positive press coverage, and ultimately enhance visibility through strategic online communication strategies; while Online Reputation Management (ORM) focuses specifically on monitoring and controlling the information about a company or individual that appears online, often by proactively addressing negative content and promoting positive narratives to shape public perception.
Digital PR involves various aspects such as press releases, media relations, social media engagement, content marketing, influencer marketing, online reputation management, review management, SEO, and crisis communication. It involves distributing news, building relationships with journalists, managing a company's social media presence, creating valuable content, monitoring online mentions, creating positive content, responding to customer reviews, optimizing website content, and having a crisis communication plan to handle negative situations online.
Growth hacking is a marketing strategy that focuses on rapidly accelerating a business's growth by utilizing innovative, often unconventional tactics to acquire new customers and maximize user engagement with minimal budget, relying heavily on data-driven experimentation and rapid iteration to identify the most effective growth strategies.
Growth hacking involves constant experimentation, data-driven decision making, and cross-functional collaboration to identify effective strategies for growth. Key performance indicators (KPIs) are identified and optimized. Growth hacking strategies include content marketing, referral programs, social media marketing, email marketing, influencer marketing, SEO optimization, landing page optimization, and viral marketing. Case studies include Airbnb, Dropbox, Hotmail, PayPal, and Spotify, which have all used growth hacking to reach a wider audience, improve user experience, and create a network effect. These strategies often require cross-functional collaboration between marketing, product development, engineering, and design teams.
Copywriting is the creation of persuasive content that motivates readers to take specific actions, such as buying a product or signing up for a service. Storytelling in copywriting involves creating relatable characters, introducing a problem or challenge that the product can solve, using emotional appeal, sharing personal anecdotes, and incorporating a hero's journey narrative to make the message memorable and impactful. Understanding the target demographic, presenting a clear value proposition, compelling call to action, benefit-oriented language, and a strong headline are essential for effective copywriting.
Content formats for copywriting include website copy, email marketing, social media posts, print ads, and sales letters. Conversion copywriting strategies include urgency and scarcity, social proof, A/B testing, pain-point address, and benefit-focused headlines. Techniques include creating a sense of limited availability, using testimonials, customer reviews, case studies, and demonstrating how your product or service can alleviate pain points.
Online community building is the process of creating a virtual space for people to connect, share information, and collaborate around a common interest. Online communities can be used by organizations to engage with their customers, prospects, and other stakeholders.
To build an online community, set clear goals, welcome new members, run sporadic contests with valuable prizes, and use online community software with customization and automation features. Benefits include increased satisfaction, revenue, member loyalty, standoutness, leads generation, and reduced support costs. Platforms like Discord facilitate sharing.
WhatsApp Marketing refers to the practice of using the WhatsApp messaging app to directly engage with customers, promote products or services, and build relationships by sending personalized messages, sharing updates, and providing customer support, all within the familiar WhatsApp interface.
WhatsApp Marketing is a powerful tool for businesses, offering direct communication and high engagement due to its frequent usage. To set up a WhatsApp Business Account, download the app, verify your business number, and create a profile. Build and manage a contact list, segment contacts based on demographics, and create effective broadcast lists and groups. Craft engaging messages using personalization, clear language, and visual appeal. Use WhatsApp status for marketing, share updates, and use visual storytelling. Utilize automation tools like chatbots and message templates for 24/7 customer support. Run targeted promotions, contests, and collaborate with influencers for influencer marketing. Provide quick response times, personalized support, and gather customer feedback for improved services.
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The course covers SEO, SEM, SMM, content marketing, email marketing, and AI integration in digital marketing. You'll learn essential skills for creating and optimizing marketing strategies across various channels.
No, the course is beginner-friendly and covers everything from basic web development to advanced digital marketing techniques.
You'll learn on-page and off-page SEO, keyword research, meta tags, link building, and using tools like Google Analytics and SEMrush to improve your site’s visibility.
Any individual who are interested to learn about marketing strategies and techniques in social media can join the Digital Marketing Course. The Digital Marketing Course is highly recommended for students, website owners and business people.
You'll learn to create, manage, and optimize campaigns on platforms like Facebook, Instagram, and LinkedIn, focusing on targeting, ad copy, and performance tracking.
Yes, the course includes practical training in Google Ads for PPC campaigns and Google Analytics to track website traffic and performance.
You'll learn to create targeted campaigns, design engaging emails, set up automated workflows, and track key metrics like open and click-through rates.
CRO is about improving your website’s UX to increase conversions. You'll learn techniques like A/B testing and design optimization to boost user actions and improve results.